Business as usual
2014, video, HD 16:9, stereo, 3'
original music Francesco Zago

Selected by the Marl Media Festival 2014 and WRO 2015, Business as Usual is a chapter of my ongoing artistic research on economy and money-related issues. By showing some of the frequently overlooked sides of reality, I hope to shed light on the mysteries surrounding economy, thus helping to increase awareness.

Shot in Milan from morning to night on Saturday, 20 July 2013, Business as Usual aims to reveal the many jobs and incomes hidden behind every gesture and step we make at any moment. While representing one city on a single day, the video is about globalization: any item, service, food and job, has very deep roots and wide connections. Since my income comes from your spending, and my spending gives you an income, every apparently irrelevant economic choice can change, or at least influence, lots of lives.


© 2015 Carla Della Beffa